After a bit of a hiatus from posting our “Basel Dialogues” series of video interviews , we’re finally back with something a little different today.

In this segment, we don’t talk to the head of a watchmaking brand, unless of course you consider the digital clock on your phone a watch!

Meet Massimiliano Pogliani, CEO of Vertu, the world’s premier luxury phone manufacturer. Coming onto the scene over a decade, Vertu has seen its fair share of ups and downs, facing challenges that aren’t so different those many luxury watch brands face.

So how does one incorporate constantly evolving technology with timeless luxury? Does the very concept of a luxury mobile phone still hold?

Find out in Mike Croft of ADLUX Group’s interview with Mr Pogliani below: